New PDF release: A digital photographer's guide to model releases : making

By Dan Heller

ISBN-10: 0470228563

ISBN-13: 9780470228562

Do you want a liberate for a photograph of somebody you took in public? How approximately photographs of constructions? Does it make a distinction if the topic was once paid to be within the photograph? you cannot solution those questions with out additional info. because the photographer, you must comprehend your buyer's matters so that it will make savvy judgements approximately the way you marketplace your images and to whom. this is how you can become profitable from all of your images, whether they have releases, through realizing the company facets of the legislation

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Extra resources for A digital photographer's guide to model releases : making the best business decisions with your photos of people, places and things

Example text

The language of a model release can say whatever you want it to say, as long as both parties agree to it. It can also be retroactive. That is, you can shoot first and get the release later. The wording of the release itself can be brief (one paragraph), or a lengthy contract full of stipulations on payment schedules, lists of permitted and nonpermitted uses, legal rights, remedies, and sometimes even limitations on the amount of money one party can sue the other party for in the event of a contract violation.

As I mentioned, the first hurdle to clear in properly learning about this subject is to stop thinking about it as a collection of laws in a rule book. The second hurdle to clear is to avoid looking at specific situations as islands of facts — instead, look at them as the conceptual patterns they represent. When people ask me whether posting photos of their kid’s soccer game on a personal Web site is legal, I say, “Yes, because personal Web sites are editorial,” but they only look at the “yes” and fail to understand (let alone take interest in) the longer answer about personal Web sites.

The one exception is if the client tells you in advance of an egregious or illegal violation, in which case, you could be viewed as turning a blind eye to the matter and be held accountable. But you wouldn’t do something like that, would you? ” Furthermore, do not assume that a client’s actions represent a de facto standard throughout the industry. You may entirely disagree with a licensee on his interpretation of whether a release is required, but that’s irrelevant to your business relationship: The client gets to make these decisions.

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A digital photographer's guide to model releases : making the best business decisions with your photos of people, places and things by Dan Heller


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