Brainstorming and beyond: a user-centered design method - download pdf or read online

By Chauncey Wilson

ISBN-10: 0124071570

ISBN-13: 9780124071575

ISBN-10: 012407166X

ISBN-13: 9780124071667

Brainstorming and past describes the innovations for producing rules verbally, in writing, or via sketches. the 1st bankruptcy specializes in brainstorming, the basis approach for ideation, that is a fancy social approach construction off of social psychology rules, motivational constructs, and company tradition. Brainstorming is often portrayed as a great way to generate principles, yet actually, it's a complicated social procedure that's frequently improper in ways in which should not self-evident. bankruptcy 2 discusses Brainwriting, that's a version on brainstorming within which everyone writes principles down on paper after which passes the paper to a brand new one that reads the 1st set of principles and provides new ones. due to the fact that there's no workforce shouting out of rules, robust facilitation talents aren't required, and as a rule, Brainwriting effects vastly exceed these of staff brainstorming in a shorter time simply because rules are generated in a parallel, instead of serial, style. Brainwriting turns out to be useful while time is restricted, teams are adversarial, otherwise you are facing a tradition the place shouting out wild or divergent rules may be tricky. ultimately, in bankruptcy three, readers know about Braindrawing, a style of visible brainstorming that is helping practitioners generate principles for icons, different pictures, person interface layouts, or web content designs. each one of those equipment presents readers with how one can generate, current, and assessment rules to allow them to commence construction a robust beginning for product good fortune.

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Status or experience differences among participants can reduce brainstorming effectiveness. Mixing senior and junior colleagues may cause junior people to defer to their more senior colleagues. 舦ŠSorting through hundreds of ideas and choosing the best ones can be difficult. ŠDecide if group brainstorming is going to be the best method for generating ideas or solutions for your particular question. Other ways to generate ideas, like spirited debate, brainwriting, braindrawing, free listing, scanning ideas from previous activities, or idea networks where colleagues share and rate ideas of others, might be more appropriate for some contexts.

Substitute. Can you interchange components, methods, techniques, ingredients, people, language, perspective, or something else? For example, you might take the perspective of someone who was 80 years old with arthritis, poor vision from macular degeneration, and hearing problems. 舦ŠRearrange. Can you use a different organization, layout, sequence, or arrangement? Can you move things around? Can you invert or reverse the order of controls in a user interface? Berkun (2004) proposes several other 舠tricks舡 for stimulating new ideas during brainstorming sessions.

Remote brainstorming requires somewhat different rules as it is harder to know when remote participants want to contribute an idea. ŠArrange the seats so everyone can see the ideas that are generated. If you are going to an unfamiliar location for brainstorming, it is worthwhile asking for a diagram of the room early so you can plan the best layout for the session. ŠSpread snacks around the room to increase the energy level and show that you care for your participants. One snack tip舒consider bringing some healthy snacks like carrots, grapes, and celery.

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Brainstorming and beyond: a user-centered design method by Chauncey Wilson


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