By William Arruda
Compliment for profession Distinction"Hands down, this booklet is the bible on branding on your career!"-- Susan Britton Whitcomb, writer of activity seek Magic"As a qualified resume author and profession trainer, i've got extolled the idea that of private branding for my consumers for years. Now, for the 1st time ever, i've got an exceptional source to recommend--Career contrast through William Arruda and Kirsten Dixson. This publication information the concept that of private branding in an impressive and easy-to-digest presentation that may be a must-buy for each critical activity seeker."-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW govt Director of the occupation Masters Institute"Arruda and Dixson are greatly revered within the international profession training neighborhood as professionals who not just educate yet stay the non-public branding version, and their services and keenness convey via on each web page of this useful, essential e-book. I hugely suggest it to all who are looking to distinguish themselves from the competition."-- L. Michelle Tullier, PhD, vice chairman of correct administration and writer of The Unofficial advisor to touchdown a task
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Additional resources for Career Distinction: Stand Out by Building Your Brand
More? Could you create the emotions that they’re seeking? As long as we focus on the commodity, on the sharper needle, we’re lost. Why? Because most customers don’t carry a magnet. Because the sharpest needle is rarely the one that gets out of the haystack. Instead, buyers are looking for the Free Prize, for that exceptional attribute that’s worth talking about. I just polled the four interns sitting here with me. Between them, they speak 12 languages. No, that’s not why I hired them. qxd 16 4/24/07 11:47 AM Page 16 ADOPT THE CAREER DISTINCTION MINDSET Tagalog in our daily work .
Yet, despite her advanced degree, extensive experience, and high praise from colleagues, Margaret was laid off via a letter delivered by FedEx after almost 30 years of loyal, excellent service to the hospital. Increasingly many workers are suffering this experience, whether they worked for their company for 5 or 25 years. qxd 4/24/07 11:47 AM Page 15 ADOPT THE CAREER DISTINCTION MINDSET 15 In corporate positions, sales, independent business, and even politics and the media, people have realized that you need to “make a name for yourself” if you hope to stay in your profession.
Myth 1: Branding is just for giant corporations and products on the grocery store shelf. Truth: Branding isn’t just for corporations and products. Look around you. The Red Cross, New York City, Silicon Valley— they’re all brands. So are Richard Branson, Tom Ford, and Oprah. com. The lesson? Everything, every place, every organization (whether it offers products or services), and every person can be a brand. And yes, that means you! qxd 26 4/24/07 11:47 AM Page 26 BRAND YOURSELF FOR CAREER SUCCESS Myth 2: Branding is the latest fad.
Career Distinction: Stand Out by Building Your Brand by William Arruda